Insights & Analytics
Aggregated Steering Dashboards
Build combined dashboards to provide actionable KPIs and metrics linking your business goals to your social activity, integrating fan activity, e-commerce engagement levels and sales numbers, content performance, competitive comparisons, e-reputation and sentiment trackers. We will assist you in building the dashboards to suit your specific business requirements.
Multi-Page Facebook Monitoring
In collaboration with Orange, Silentale has developed a unique set of indicators that complement the ones available through Facebook Insights or 3rd party services. They include over 100 significant indicators and 200 graphs to monitor multiple pages at once and get an overview of what is happening across all your Facebook assets. Perfect when managing your presence with a multitude of brands in various countries and languages.
KPI Monitoring and Knowledge Transfer
Because it is difficult to keep track of the impact of your social media activity across your departments and functions, and to assist your teams in interpreting the various KPIs and reports, Silentale proposes to provide guidance and knowledge transfer on an ongoing basis.
Thanks to the wealth of information available throughout your social media assets, such as Facebook Page and Twitter followers, Silentale proposes to build a comprehensive view of each person with their various social profiles, Klout score, current interests as well as their contributions made across your different properties. This social profile is best used in conjunction with your CRM, moderation activities and community management.
Insights & Market Segmentation
Silentale proposes to develop qualitative insights based on the wealth of data available and statistically analyze your fans and followers and their interactions, to create extensive customer models. These reports provide a deeper understanding of your existing and potential customers markets. Helps comparative positioning and effectiveness of the marketing programs.
One to One Marketing
Big Data Management
In order to improve the performance of one to one marketing campaigns, Silentale proposes to create customer models to identify specific fans, followers and customers, through precise and targeted clustering and segmentation of the customer data available. Silentale disposes of a set of algorithms and skills in data analysis that allow our customers, through a multitude of quality insights, to identify and target customers based on their influence, behavior and buying patterns.
Marketing Database Enrichment
Enrich existing marketing databases such as your CRM or email marketing lists, with complementary data points pulled from Facebook activity, social profiles and 3rd party providers. Refine your email campaigns, enhance targeting of Facebook and Twitter users while improving overall program effectiveness.