Helping high level decision makers with insightful and interactive reports is essential to the optimal oversight of the digital marketing programs. Silentale leverages the wealth of information available internally and externally to create easy to monitor Dashboards that meet each team member’s specific needs.
SocialReplay aggregates data from various public and private sources, including Twitter or other Silentale products such as such as Insights, Segments or Social Profiles. Reports and graphs are automatically generated and available through a secured and dedicated web portal.
SocialReplay InsightsIn collaboration with Orange
Made for marketing and community managers alike, SocialReplay Insights provides a fine-grained view of analytics, designed specifically for multiple Facebook Pages. Enabling your teams to monitor global impact versus local. SocialReplay Insights helps each department single out the impact of your social media efforts.
SocialReplay Insights offers the most significant indicators available when you manage Pages for separate countries, different brands and languages. SocialReplay Insights can be customized to fit your specific KPIs and offers over 60 pre-defined Key Performance Indicators (KPIs), as well as 215 useful graphic representations.
Made for market analysts or CRM managers, and designed with marketing automation in mind, SocialReplay Segments is the platform for knowing and understanding your existing and potential customers. It enables your team members to devise market segments, user segments, or perform competitive comparisons SocialReplay Segments allows you to slice and dice your customer base (Facebook contributors, Twitter followers or other marketing databases) and retrieve the corresponding list of individuals that fit your specific requirements.
With a built set of algorithms, event tracking and behavior analysis, SocialReplay Segments becomes the perfect platform to build comprehensive customer lists and enable efficient profiling.
SocialReplay Social Profiles
Silentale helps your team to better understand your customers by creating a full and comprehensive database of customer profiles. For example, your community manager can identify a contributor or a set of interests and observe the user’s profile (including locale and gender), Klout score, identities on other social networks, Facebook interests, competition awareness, specific comments, likes and interactions across all your Pages and other social properties.
Sentiment Analysisby Scan & Target
Scan & Target is all about semantic analysis. By understanding what the whole text actually means, not just the individual words, we provide our customers with the relevant information to moderate, monetize, or gather intelligence from digital text communications.
The technology has been developed by experts with more than 20 years of practical experience in dealing with User Generated Content (UGC). Scan & Target research is focused on commercial systems that meet the demands of large-scale business use for conversations and UGC, not just for documents.
Our aim is to provide your team, directly as part of the SocialReplay platform, with text analytics solutions, smart enough to look in real time at an incoming text UGC data stream and detect patterns of interest and alert the right people or trigger the appropriate actions automatically.
Scan & Target provides innovative moderation solutions, combining a powerful real time filtering engine and seasoned moderators.
Our filtering engine can categorize in real time 100% of the UGC text on your service (management of alterations, variants, SMS language, etc.). Non-compliant messages are blocked and alerts sent to the moderation team. Hence moderators can exclusively focus on the small fraction of the UGC that are potentially litigious.
The engine can be tailored to your editorial line and is delivered with the required smart wordbooks (racism, drugs, violence, traffic diversion, etc.). The solution is multilingual (English, Spanish, most European languages and Arabic).
Big Databy NG*Data
Lily is a big data management platform that offers an easy and scalable way to extract real-time data and gain business insights. Lily enables the management of big data, providing analytically enriched guidance through smart data management, indexing, search, profile harvesting and interactive audience metrics. While based on Apache Hadoop, HBase and Solr technology, Lily focuses on the customer’s specific needs with a user-friendly interface to easily manage extensive data assets to quickly obtain powerful insights and key trends to impact decision making and improve business performance.
Apache Hadoop is a framework that allows for the distributed processing of large data sets across clusters of computers. It is designed to scale up from single servers to thousands of machines, each offering local computation and storage. Rather than rely on hardware to deliver high-availability, the library itself is designed to detect and handle failures at the application layer, resulting in the delivering of a highly available service on top of a cluster of computers, each of which may be prone to failures.
CRM Data Enrichment
Silentale offers a service to link emails and social identities from multiple data sources including the wealth of information coming from your social properties. The process enables matching of email addresses with demographics and social information. Once augmented, your enhanced marketing database can be segmented for optimal marketing campaigns or statistically analyzed to improve your knowledge of your customers and acquire deeper market insights. Jughead improves the efficiency and performance of your marketing campaigns through precise and targeted segmentation of your list.