Establish buying patterns, share of wallet, brand similarities.
Benchmark metrics for previous periods to assess performance.
Create a hyper-segmented customer database.
Gain insights into customer behaviors that feed into social media plans and activities.
Optimize marketing campaigns.
Improve segmentation of existing customers.
Target specific groups and individuals to achieve maximum results.
Identify influencers on Facebook Pages to better target engagement content and marketing messages.
Identify strategies to increase fan participation.