Why Silentale


Our team of analysts and data scientists and our proven analytics platform help you unlock the value from all your data so that you can better win, serve and retain customers.

Who We Are

Our team has over 20 years of experience in data analytics specializing in improving marketing programs by leveraging social and customer data.

We provide expert consulting services as well as the analytics platform to mid-market and enterprise companies to help improve their competitive advantage.

What We Do

We empower retailers, distributors, brands and media companies to identify and take advantage of the digital customer journey.

We analyze the current digital environment, make strategic and operational recommendations, deploy and integrate the necessary data management, monitoring and profiling tools, and provide actionable recommendations to improve marketing efficiency.

Why We're Different

Silentale provides both the consulting expertise and the robust cloud-based platform for an easy, turnkey solution.

The breadth of data sources, structured or unstructured, and the depth of potential understanding is unique to Silentale and beneficial for your business.

Take advantage of the revolutionary marketing opportunities in customer behavior information:


We can help you convert social and existing customer data into strategic intelligence and transform it into actionable customer programs.

We partner with your team to devise the strategy and implement the necessary tools within your existing IT environment.

We make use of the Silentale Platform, our cloud-based solution, to link the vast amount of social data with existing customer data to automate customer segmentation.

Clients from around the world have trusted us to assist them
in improving their organization’s overall performance.
Leadership Team

Laurent Féral-Pierssens

, CEO
+1 888 860-0362 ext 400

Laurent is a seasoned Enterprise Software entrepreneur with over 15 years experience in the conception and management of technology companies in Business Intelligence, Social Media and Internet Marketing. Operating on both sides of the Atlantic, he has worked with the retail, telecom, banking and healthcare industries developing and implementing technology platforms to support marketing teams.

Prior to focusing on big data intelligence he did some groundbreaking work in speech recognition, document management, process optimization and email marketing. Laurent is also an avid photographer as well as a regular public speaker and university lecturer on the digital world. He has a dual Degree in Mathematics and Computer Science from McGill University.

Bruno Leps

, COO
+1 888 860-0860 ext 401

Bruno has spent over 30 years in the development and commercialization of mass market and business digital products and services for Bell Canada, the Southam Newspaper Group and America Online (AOL) among others.

He joined the Silentale team in 2012 to work with businesses who want to leverage the huge opportunities that the continued growth of social media and big data represent for those that manage to effectively harness its marketing power.

Ata Mourad

, CTO
+1 888-860-0362 ext. 404

Ata has 20 years of software engineering experience including enterprise software architecture and design. Having worked for the likes of Cognicase, IBM and Hydro Quebec he is a specialist in Big Data and Cloud computing.

He is the driving force behind the development of the Silentale Platform and its core technologies.

Fabien Baunay

, GM France
0805 111 931 ext. 402

Fabien runs the company’s efforts in France where he is based. His solid management experience in the media and entertainment industries as CEO of Cellfish Media France and CEO of Havas Entertainment, in addition to 6 years running a bouquet of television channels as CEO of M6 Thématiques, plays a critical role in developing long-term relationships with industrial clients to integrate the challenges of data and analytics.

Prior to joining Silentale, Fabien founded and managed the Digital and Social Media agency Brandtainers which was acquired by Silentale in 2013.

Prof. Derek Ruths

, Scientific Advisor

Derek Ruths is a Professor of Computer Science at McGill University.  He joined the faculty in 2009 after completing his PhD in Computer Science at Rice University.  A major research direction in his group considers the problem of characterizing and predicting the large-scale dynamics of human behavior in online social platforms.

His ongoing work in this area includes quantitatively modeling how communities change over time, measuring and predicting group demographics from unstructured user-generated content, and computational methods for assessing discussion topics within a collection of users.  His work has been published in top-tier journals and conferences including Science, ICWSM, and PLoS Computational Biology.

Steve Peloso

, VP/GM US
+1 888 860-0362 ext. 405

Steve is responsible for leading the company into the US market. His career includes over 25 years of professional service and consulting-related business development and operational experience in technology companies. He has held management-level roles in a diverse set of technology companies including Motorola ISG, Ascom Timeplex, NCR, International Network Services and Lucent Technologies. His experience includes developing and leading expert teams and fostering “greenfield” business opportunities in both nascent, start-up environments as well as Fortune 200 companies. The common experiential theme throughout his career has been the consistent focus on consulting and solutions development; helping clients define business  problems, craft solutions and effectively use technology to improve competitiveness  and efficiency.

Back to top