Go beyond socio-demographics and profile attributes to recognize and analyse your customers. Use rich segmentation based on hundreds of identifiable interactions your customers have with your brand, product and content.
Classify your customers using Silentale’s customer scoring studio. Simple yet efficient way to design, test and run scoring models. Combine profile attributes and an ever increasing list of behavioral signals to identify actionable customers.
Create classification of your customers using Silentale’s built-in predictive algorithms. Use existing customers' interactions to predict new customers' attributes and behaviors.
Transform your content into a rich source of behaviors thanks to predictive content tagging. Define tags to be recognized. Each piece of content is then analysed and tagged accordingly allowing it to be used for segmentation, scoring and classification.
Bridge your customer profiles across channels to unlock their customer journey. Discover your known and anonymous customers alike, in all the depth they deserve. Identify the customer IDs you want tracked and add fuzzy matching based on properties such as name, age, and location.
Easily augment your customer profiles with additional data sources, be it owned data from your legacy systems or from 3rd party providers such as FullContact and others.
Enable your engagement programs by connecting to Silentale's unified customer data repository for profile, purchase, digital, and social data with your choice of point-solutions and marketing tools.
Respect your country’s regulatory compliance laws about data processing of customer identifiable information. You have the choice of provisioning your account in one of 3 regions: United-States, Canada and Europe.