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    Customer Data Science
    for Mid-Market Companies

    Improve customer intelligence and personalization to
    deliver the right message to the right person.

    Silentale Cloud is the simple and powerful
    substitute for expensive Data Science experts!

Data Marketing Made Simple

Beyond the Profile

  • Behavior-based Customer Segments

    Go beyond socio-demographics and profile attributes to recognize and analyse your customers. Use rich segmentation based on hundreds of identifiable interactions your customers have with your brand, product and content.

  • Behavior-based Customer Scoring

    Classify your customers using Silentale’s customer scoring studio. Simple yet efficient way to design, test and run scoring models. Combine profile attributes and an ever increasing list of behavioral signals to identify actionable customers.

  • Predictive Customer Classification

    Create classification of your customers using Silentale’s built-in predictive algorithms. Use existing customers' interactions to predict new customers' attributes and behaviors.

  • Predictive Content Tagging

    Transform your content into a rich source of behaviors thanks to predictive content tagging. Define tags to be recognized. Each piece of content is then analysed and tagged accordingly allowing it to be used for segmentation, scoring and classification.

  • Identity Linking

    Bridge your customer profiles across channels to unlock their customer journey. Discover your known and anonymous customers alike, in all the depth they deserve. Identify the customer IDs you want tracked and add fuzzy matching based on properties such as name, age, and location.

  • Profile Enrichment

    Easily augment your customer profiles with additional data sources, be it owned data from your legacy systems or from 3rd party providers such as FullContact and others.

  • Unified Repository

    Enable your engagement programs by connecting to Silentale's unified customer data repository for profile, purchase, digital, and social data with your choice of point-solutions and marketing tools.

  • Regional Cloud

    Respect your country’s regulatory compliance laws about data processing of customer identifiable information. You have the choice of provisioning your account in one of 3 regions: United-States, Canada and Europe.

Silentale empowered our management and operational teams. We now know how our multi-channel efforts are performing; enabling our tactical teams to leverage the 25 different sources of audience, customer and behaviour data on an as needed basis throughout our marketing programs. -- Eric Brion, CEO Equidia